I know I'm late on this boat, but comment BELOW what your thoughts are!
➡️ ATTENTION SPANS ARE ALREADY LOW
TIME magazine reported that we all pretty much have lower attention spans than a GOLDFISH. And that data was from 2015, so imagine in 2022.
When someone is looking at your profile before they follow you, you have a short amount of time to make a first impression.
They have to look at your IG bio, your name, your highlights, your aesthetic, your reels, your guides, AND NOW your pinned posts?
If anything I feel like your highlights basically serve as your pinned posts. They’re important information or content pieces that you want new people to look at FIRST.
➡️ RECENCY IS KEY TO THE IG ALGORITHM
The IG algorithm is based on three factors: Interest, relationships, and relevancy. And when it comes to relevancy, TIMELINESS is a big factor. AKA, newer content is more relevant.
While it’s great to promote your older, best performing posts, they have achieved their maximum shelf life, and wouldn’t you want your new followers to check out your last 9 posts?
Some could argue well if they are drawn to the pinned posts, then they will likely enjoy your other posts, but from what i’ve observed that’s not always the case.
➡️ WHAT REALLY GETS ME
The whole reason why this gives me the ‘ick’ if from a T*kT^k video I saw where a creator expressed that pinned posts on all social platforms basically send a message that you’ve creatively PEAKED with your pinned content, so what is the incentive for a new follower if you could possibly never top that?
After hearing this I felt ATTACKED, but it eventually got me thinking, without pinned posts, subconsciously one wouldn’t be able to observe this narrative. Often I look at a new page, and if their pinned video isn’t similar to their other content, I usually BOUNCE!
📍 THE SOLUTION: I think your highlights are where it’s AT, but an occasional pinned post could be great for a promotion, sale, or even an introduction, check out @vanessalau.co for an amazing example!
Connect with me on social media here if you want to talk more! DMs are always open !
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