If you have a social media manager, are immersed in the social media world, or have been around long enough, you may have heard of third par

When TikTok first launched in 2016, it was heralded as a kid’s app for silly routines, highly saturated vlogs, and the birth of the VSCO Gir

Every social media ‘guru’, coach, manager, or consultant will tell you that having a niche is important to find the right audience.