When TikTok first launched in 2016, it was heralded as a kid’s app for silly routines, highly saturated vlogs, and the birth of the VSCO Gir

When Instagram first launched in 2011, it was a safe haven for photographers to share their glossy snaps of the day, and eventually evolved

Do you ever look at someone’s post or video and think to yourself: HUH? FUCK OFF.

Every social media ‘guru’, coach, manager, or consultant will tell you that having a niche is important to find the right audience.