Do you ever look at someone’s post or video and think to yourself: HUH? FUCK OFF.
Like those ‘day in the life as a social media manager’ vlogs with the perfect matcha drinks, spending $300 like nothing, and flawless lighting?
Or what about those tech finance bros that preach that you should feel guilty about not being a drop shipping wiz or you’ll die on the brink of homelessness?
Or even the ‘entrepreneurs' that tell you not to skip their Youtube ad as they talk about their free course to become a millionaire in their Ferrari by a bookshelf?
Yea, we’ve all rolled our eyes at that.
Whether we’re mutuals on social media, you’re in my bubble, or a potential customer, I’d like to unravel the curtain behind the scenes like Oz and tell you about social media messages, practices, or myths that give me the ‘ICK’.
And I'm taking it a step further by not shooting myself in the foot and demonstrating what I'm doing differently or plan on doing. I’m all about being proactive, not performative.
#1 - Social Media Managers That Brag About Making Their Client’s Monthly Content In Less Than 2 Hours
Like that’s not something you should be sharing with besties…It just tells me that either you’re not taking the time to understand your customer’s brand persona/tone or you’re creating generic content for them that’s not going to help them attract potential customers.
Making a month’s worth of content shouldn’t take a month in itself… but definitely more than 2 hours…There’s captions, hashtag research, making the post itself, editing, grammar checks, and further modifications.
The only way I would see this as acceptable is if the social media manager is making a brief skeleton of a calendar with just the topic/idea itself or if they’ve been working with the client for a very long time, but that is an extreme case.
My Process:
When I work with a client for social media management, prior to working together they’re filling out a discovery form, we do a 1:1 call with market research, and then we have a further discussion for what they’re intention is with posts and what is expected. Everything is also approved prior to posting. In some cases, they purchase an IG or TikTok audit to be done before on their page, so I get to understand their brand and visibility even further to ensure the best results.
#2 - Encouraging Others to Engage 24/7
Is engagement necessary and important? SURE! But everyone has a life and the content should really speak for itself. Engaging constantly may have worked in 2018 or could even still be beneficial for a new page, but how can you genuinely leave valuable comments or build a relationship by commenting on almost every post on your feed? It’s just not realistic and I wish everyone would stop the BS.
My Process:
First and foremost, I always self advocate for myself to only engage with posts or creators that I actually enjoy, the same goes for following. I also engage consistently on days where I’m not even posting, but a little goes a long way. I also don’t encourage my clients to comment under big creators in hope of gaining followers or commenting excessively with generic shit like “LOVE THIS POST” AND “SO HELPFUL” like no one’s going to care if you say that. It’s just the truth. Either add value, react, or find a post that actually entices you. It makes the process for both perspectives more enjoyable.
#3 - Posting About Every IG Algorithm Update
HOT TAKE: Everyone needs to get their head out of Adam’s ass. Every time a new update comes out my timeline is flooded with posts because people are hoping to go viral and be seen as the ‘go to’ for social media information. In actuality this is rather annoying and could just overwhelm your audience into thinking it’s impossible to run a social media page even with a social media coach, consultant, or manager.
Social media is supposed to be fun, not stressful. For example, the new update about ‘original content’ (IG wants people to create their own content versus trends) is honestly irrelevant in full circle, because most people are already creating their own original reels or posts, and everyone posting about this update with the same recycled information is not original in itself lol.
My Process:
I just post about very significant updates when necessary, and actually provide either further context or application to my industry and clients. For example, for the ‘original content’ update I would post about the importance of making a series on Reels/TikTok instead of just talking about what Adam said. This informs with implementable action and reassures your audience of your positioning.
#4 - Email Lists & Facebook Groups
I just don’t believe that a private Facebook group or email list is valid anymore. I see almost every peer in my industry having an email newsletter or preaching that you need one in case “social media is deleted”. Again, I do think it’s important to not put your eggs in one basket, but I personally believe that there are too many platforms, memberships, emails, groups, etc that people can join before failing to pay attention to any. I never read the email lists I'm subscribed too in all honesty and that’s OK. We all now have the attention span of a goldfish thanks to short form video content and there’s so many rapid events in our world that it’s hard to keep up with everything at our reach.
My Process:
To be honest, I have yet to find a solution to this just yet. As of current, I started my Mighty Network community Driven + Divine with exclusive content for people to receive both in their inbox and on the website/mobile app, but it still feels exactly like an email newsletter. I’m still researching a better alternative, but at least I know that I have already ruled out what I DON’T WANT.
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Do you agree with these practices that make me roll my eyes?
Do you have better solutions than me?
Contact me and let’s continue the conversation!
Connect with me on social media here if you want to talk more! DMs are always open !
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