If you have a social media manager, are immersed in the social media world, or have been around long enough, you may have heard of third par

When TikTok first launched in 2016, it was heralded as a kid’s app for silly routines, highly saturated vlogs, and the birth of the VSCO Gir

What makes you like or comment on a post? What stands out to you when it comes to someone else’s content that will SEAL THE DEAL to follow t

When Instagram first launched in 2011, it was a safe haven for photographers to share their glossy snaps of the day, and eventually evolved

Do you ever look at someone’s post or video and think to yourself: HUH? FUCK OFF.

Have you ever looked at someone’s post in your own industry or someone in general just selling online and something about their vocabulary j

Every social media ‘guru’, coach, manager, or consultant will tell you that having a niche is important to find the right audience.